![]() ![]() ![]() ![]() It's far from clear if a company that slashed about three-quarters of its staff and is now embroiled in multiple lawsuits over unpaid bills can deliver that. In the short term, building out those capabilities would require a massive investment in staff and infrastructure. Owner Elon Musk rebranded Twitter as "X."Įxpanding the platform's reach to include things like shopping and paid subscription content could actually help it flourish in the long term by creating several revenue streams and making it less reliant on large companies' willingness to spend money, analysts said. Meanwhile, you have many, many large brands and companies that spend millions of dollars on Twitter and would beg to differ," said Aaron Goldman, chief marketing officer for Mediaocean, an advertising partner of Twitter's. "If you look at what Tesla's done in terms of advertising, which is very little, belief is that good product sells itself and you don't need to advertise it. To be sure, there are many ways an "everything app" could fail, from simply confusing its users to struggling to attract enough advertisers. "That option is off the table now given the name change - I don't think there's any other prospective buyer who will take it now," he said. After Musk's takeover in April of 2022, some observers believed the billionaire could make some changes to Twitter and quickly flip it to a different owner, Singh said. ![]() A worker stacks letters removed from the Twitter sign on Twitter headquarters in San Francisco, on July 24, 2023.įor now, the platform's rebrand is just a name change - no new features have been introduced, staying true to Musk's apparent preferred product strategy of hype first, delivery much later.īut the name change suggests Musk is likely to keep control of the company for the near future, said Bloomberg Intelligence analyst Mandeep Singh. However, police stopped the work soon after it began. Over the weekend, X.com was redirected to, and on Monday a crane began to remove Twitter's iconic bird logo from the company's San Francisco headquarters. He formally changed Twitter's legal name to X Corp in April. Musk regained ownership of X.com six years ago. "It's just X, the letter X," he said on the Joe Rogan Experience recently, explaining how to pronounce his son X Æ A-XII's name. Musk even refers to his son with singer Grimes, by the name X. The letter X surfaces throughout Musk's other endeavors as well, including his space-exploration venture SpaceX, his recently launched artificial-intelligence app xAI and the Model X, one of electric car company Tesla's earliest models. (After a merger, the app became PayPal, although Musk reportedly pushed for it to keep the name X, according to biographer Walter Isaacson.) After buying Twitter, Musk reportedly texted Isaacson that he was "very excited about finally implementing X.com as it should have been done, using Twitter as an accelerant!" Musk appears to have a longstanding fixation on the letter X, dubbing his very first startup X.com. It's not the reason people go to Twitter today, so to reposition the company … would take significant investment and time with what's really a skeleton team." "Whether they succeed remains to be seen. "In theory, they can become a more mainstream version of Patreon or other similar platforms," Ahene said. If Twitter's push into paid subscriptions is successful, it could eventually expand into sharing some subscription revenue with users. Twitter already lets users engage in live audio conversations, send longer text messages and broadcast video, such as the new show former Fox News host Tucker Carlson recently launched on the platform. A worker removes letters from the Twitter sign that is posted on the exterior of Twitter headquarters on July 24, 2023, in San Francisco, California. "Consumers of the app can do a lot of different things on the platform, whether it's listen to a podcast, shop, watch videos," said Nii Ahene, chief strategy officer of marketing firm Tinuiti. For now there's no American equivalent to such an app, but industry experts imagine an app that encompasses basically anything a person wants to do online. Musk has been vocal about his goal of turning Twitter into a so-called super-app, something akin to China's WeChat. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |